Pakistan Software Export Board (PSEB) HIRING OF CHIEF MARKETING OFFICER (CMO)
Reports to: Managing Director, PSEB
Work Location: Islamabad (frequent national & international travel required)
About the Role:
- Tech Destination for IT & IT-enabled Services. building new business channels on the basis of Geostrategic alignment of IT & ITeS exports, actively engaging Pakistani diaspora, forging relationships with potential buyers of technology products and services globally, and developing international partnerships at B2B, G2B and G2G levels. B2B/B2G meetings and roadshows.
CMO will also be heading media, research and publications initiatives, generating national and international research studies, reports, whitepapers etc. encompassing both demand and supply side of IT & ITeS sector, leveraging social and traditional media, building relationships with international media agencies, consulting firms and global organizations to develop. - CMO will work closely with synergies for development of IT & ITeS sector and ensuring exponential growth of IT & ITeS exports.
Qualification & Experience:
- Minimum sixteen (16) years of education from HEC recognized local or international University, ideally with a degree in marketing, international business, or strategic planning.
- Minimum ten (10) years of demonstrable experience in marketing, strategic partnership development, brand development, and business development.
Key Responsibilities:
- The incumbent will be responsible for formulating marketing, branding and business development strategies, and lead the business development efforts for Pakistan’s IT & IT enabled Services (ITeS) sector internationally. Ensure market intelligence to support strategic decision making, gained through monitoring marketing and business development strategies of competitor countries for IT & ITeS sector, their products and services, sales, policies, and incentives being offered to IT & ITeS sector.
- Ensure new business development for IT & ITeS sector from clients globally, organize inbound and outbound trade delegations, exhibitions, events and roadshows, and implement country branding and perception building for Pakistan and its IT & ITeS sector internationally as an attractive Tech destination. Desirable candidate will possess in-depth understanding of business of technology, global technology industry, and technology industry’s products, services, and future roadmaps.
- Responsible for marketing and business development strategy implementation, having the key responsibility for attracting international clientele for Pakistan’s IT and ITeS sector, building new business channels for the IT & ITeS sector on the basis of Geostrategic alignment of IT & ITeS exports, identifying and developing opportunities to break into new markets and enhance existing market reach, actively engaging Pakistani diaspora, and ensuring a highly professional relationship with the potential investors and clients of IT & ITeS sector, various decisions makers within the government and private sector, as well as relevant public and private entities abroad.
- Forge relationships with potential buyers of technology products and services globally, and develop international partnerships at B2B, G2B and G2G levels.
- Desirable candidate will possess a deep understanding of the international technology market and in depth knowledge of IT & ITeS sector in Pakistan. Demonstration of similar experience internationally will be advantageous.
- Global organizations to develop a strong brand and perception of Pakistan.
- increasing business volumes from existing global clients.
Contract: Communications & Marketing BPS-20
Age Limit: 50 years Max.
Required: Federal Capital (ICT) 10 Years Min. Required Experience
12 vacancies
Available: Till 29 Feb 2022
By Pakistan Software Export Board (PSEB) from Federal Capital (ICT) for HIRING OF CHIEF MARKETING OFFICER.
APPLY JOB: https://njp.gov.pk
THANK YOU